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Data-Driven Marketing: 5 Ways to Leverage Big Data to Boost Your Brand

by Aunalytics • October 27, 2016

Marketing is one of the most important business processes today. Besides getting the word out about your company and attracting new customers, a well-supported marketing campaign can also enhance your brand’s position in the overall marketplace. However, understanding its importance and leveraging marketing for the best benefit of the organization are two separate battles. Today’s […]


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Big Data Leads to Big Wins: Preparing for the Holiday Season with Analysis

by Aunalytics • October 21, 2016

While it may seem far off, the holiday shopping season is closer than many of us realize. This time of year means a few things for retailers in particular, including increasing demands and rising website traffic alongside considerably boosted revenues. In fact, many companies generate the bulk of their profits during these last crucial months […]


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Big Data Analytics: Bringing Business Departments Together

by Aunalytics • October 13, 2016

The list of advantages that big data analytics can provide seems to grow with every initiative a business tackles. From boosting efficiencies to making smarter decisions about enterprise goals, big data has brought considerable benefits to every industry leveraging it today. While many of these perks focus around the results of an analytics project, there […]


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4 Ways the Internet of Things is Reshaping Retail

by Aunalytics • October 7, 2016

The concept of the Internet of Things – where appliances and other devices are equipped with Bluetooth, enabling them to connect, communicate and provide a range of data – has been around for some time. It wasn’t until recently, however, that this network of connected devices actually began to form in the real world. Now, […]