Catch Katie Horvath’s, Aunalytics Vice President of Marketing & Communications, presentation to the University of Michigan School of Engineering sponsored by the IOE Department on “Discovering the Keys to Engineering a Successful Digital Transformation Strategy.” As a U of M IOE alumni, Katie shared industry insights with the engineering students, for what companies look for in data driven strategies. Rather than engineering new features for the sake of being cool, digital transformation must be tied to business outcomes including driving revenue and cutting costs. What are common pitfalls standing in the way of digital transformation success? How can we engineer data management for success? How do we transform data from a product of business into an asset? Learn why digital transformation projects fail and how to position a company to become data driven.