The Key to Data-Driven Success for Mid-market Companies Starts Here
The Key to Data-Driven Success for Mid-Market Companies Starts Here
What’s the #1 pain point for IT professionals? According to the business knowledge resource Insights for Professionals, it’s data center management. With this reality in mind, the foundation of digital transformation success for a data-driven business must begin at the data center level, where servers store your data, CPUs power your computations, and your systems are ideally kept stable, operational, and secure for all users, including those accessing company systems and data from multiple remote locations. Competitive mid-market companies rely on data center engineers who specialize in uptime by proactively preventing downtime, as well as connectivity, storage, security, and monitoring.
Effectively managing data to support accessibility and security requires consistent monitoring and up-to-date solutions. Yet the latest research shows that investing in on-premise infrastructure for data management, compliance, and analytics is too pricey for most mid-market companies — and from the view of many IT directors, on-premise solutions have already morphed into old relics. In 2022, Insights for Professionals reported that nearly two-thirds (63 percent) of senior IT leaders and company executives aren’t planning to attempt to maintain servers on-premise. Instead, the majority of leaders surveyed plan to invest in cloud infrastructure as a service.
Moving into the Future
In short, entire businesses are migrating to the cloud, not just the technology. The infinite growth of data, applications, connections, and workloads will only further exacerbate businesses’ ability to adapt to new lines of business applications and platforms, meet security and governance requirements, and seamlessly orchestrate and analyze data for business outcomes. As a result, a growing number of mid-market companies are recognizing the value of working with partners to transition storage, computing, backup, and hosting services to cloud-based platforms to leverage the scale and compute power they can provide.
Gartner reports that by 2025, the vast majority — 85 percent — of enterprises will have already shifted over to a cloud-first approach. How did this changing of the guard occur so quickly? According to Gartner, it can be traced in part to the COVID-19 pandemic, which has accelerated cloud adoption since 2020, ushering it in as the “de facto new normal.” Gartner analysts including Gregor Petri even go so far as to state that “enterprise architecture and technology leaders should reject any new product that does not follow ‘cloud first’ as a guiding principle.”
Mid-Market Essentials
There are solid reasons behind mid-market businesses moving their data out of on-premise environments, particularly due to the efficiencies obtained from cloud-based business applications in multi-cloud and hybrid environments. This brings us back to data center vendors, who must then be ready to absorb the responsibility and cost of infrastructure capital expenses and maintenance — and it looks like many are already prepared to do so. In 2022 alone, nearly one-third (32 percent) of those surveyed by Insights for Professionals were planning to invest heavily in cloud management, to the tune of $500,000, while nearly 30 percent plan to spend even more. The largest part of this cloud management investment is being channeled toward security, with enterprises intending to spend 82 percent of this budget on data protection.
This is not a passing trend and is expected to have long-term consequences for purchase decisions in mid-market companies. By 2023, as scalability and cohesive cloud ecosystems join the ranks among the top three buying considerations for IT, Gartner anticipates that cloud architects will become key stakeholders when choosing tools for analytics and business intelligence. Here’s another surprising statistic to show the direction we’re heading in: while hyper-scale cloud providers (hyper-scalers) delivered and managed less than 1 percent of installed edge computing platforms in 2020, Gartner predicts this number to balloon to 20 percent by the end of 2023.
Different Needs for Mid-Market Players
There’s a catch, though, about hyper-scalers: most are not built for the mid-market. Therefore, mid-market companies won’t be able to reap the maximum benefit from the ability of traditional hyper-scale cloud providers to bring global business solutions, outsourcing, and consulting capabilities that can help other types of organizations migrate to, adopt, and build cloud-native offerings. It’s true that traditional hyper-scalers excel in leveraging the expertise of their cloud professionals to consult for platform re-architecture, application development, data migration, and transitioning services from technology stacks into macro- and microservices hosted in a data center on-premise, private cloud, public cloud (or any multi-cloud or hybrid combination thereof) — but not generally for mid-market companies.
Let’s drill down into some specific problems for mid-market players around hyper-scale cloud providers:
- It can be cost-prohibitive to obtain the level of help that most mid-market companies require, since most hyper-scalers are priced for large enterprises. Mid-market companies tend to need “white glove” services, which carry the highest price tag.
- Greater needs. Enterprises are more likely to already have in-house teams with the necessary skillsets to work with traditional hyper-scalers, compared to mid-market businesses that often have higher needs for expert help.
- No data analytics. While many enterprise hyper-scalers help migrate data to third-party cloud vendor platforms, their services end there, as they don’t offer data analytics.
Mid-market companies need technical experts to help build solutions on a mid-market budget — specifically, they require a hyper-scaler capable of providing an end-to-end solution focused on the mid-market sector. The goal in evaluating potential solutions providers should be for the cloud foundation to operate seamlessly with end-to-end data management and analytics solutions. With an end-to-end solution, mid-market businesses have the opportunity to obtain the results they desire without wasting time on a “Frankenstein” approach, assembling parts and pieces of multiple technologies and tools in an attempt to construct a reliable system that actually works. It’s only by going the end-to-end route that mid-market companies can receive the greater level of assistance they need on the technology front, as well as benefit from the robust data and analytics skillsets necessary to achieve meaningful business outcomes, without paying enterprise prices.
Why Mid-Market Organizations Need Digital Transformation Solutions that Combine the Right Technology and Talent to Achieve Business Value
At Aunalytics, we know that an organization’s everyday data holds value, yet is a resource that often remains untapped. This is especially true for the mid-market—this market segment has been underserved and often lacks access to data management and analytics technologies and expertise. Our mission is to empower the mid-market with solutions that enable digital transformation so they can compete and stay relevant.
Digital transformation calls for mid-market companies to shift away from operational silos and work across the company to harness the power of data. This requires the integration of diverse technology across all functional business areas to enable convergence, promote a positive cultural change, drive customer value, and facilitate operational agility. Gartner’s report “Over 100 Data and Analytics Predictions Through 2025” asserts that by 2024, 75% of organizations will have established a centralized data and analytics center of excellence to support federated data and analytics initiatives and prevent enterprise failure. By 2023, organizations with shared companywide data management goals, including stewardship, governance, and semantics to enable inter-enterprise data sharing, will outperform those that don’t.
There is a recipe for successfully transforming massive amounts of corporate and third-party data created and used daily in your lines of business into a valuable asset. But to achieve business outcomes, organizations need to implement digital transformation solutions that include the right technologies/tools combined with the right talent.
The Right Tools and Technology
Mid-market companies generally do not currently have the tools needed to find value in their data through advanced analytics and AI. An enterprise data warehouse is only one piece of the puzzle. Successful mid-market digital transformation requires the appropriate storage and compute infrastructure, data management platform, and analytics software. It can be difficult to piece together each of these components into a single, unified system—it is expensive, time-consuming, and inefficient.
To solve this challenge, Aunalytics has developed a robust, cloud-native data platform built for universal data access, powerful analytics, and AI. Mid-market businesses benefit from using an end-to-end, cloud-based platform as it moves the burden of infrastructure procurement and maintenance to a third-party vendor in the data industry. An end-to-end platform is secure, reliable, and scalable while including the added benefit of being deployed and managed as a service. This is especially important for mid-market businesses because finding the right talent to execute digital transformation initiatives is extremely challenging in the current market.
The Right Talent and Expertise
Most IT departments do not currently have the skill sets needed for getting business value out of data. At the same time, for most mid-market companies, it does not make business sense to hire an entire division of highly compensated data experts to achieve digital transformation goals. Even if a mid-market company can find and hire these scarce resources—they were hard to come by even before the Talent War of 2022.
Establishing a side-by-side partnership with a data platform company is the key to gaining the benefits of working with experts including cloud engineers, data engineers, security experts, data scientists and other highly skilled technical resources to achieve true business value. By getting expert help, you can devote your company’s time, resources, and innovation to your business and focus on what you do best.
Aunalytics provides a team of experts who assist every step of the way. Mid-market businesses will have access to the right tools, resources, and support throughout our end-to-end process. Our team also includes industry experts who help businesses identify areas in which data can provide the most value, and guidance on how to work toward achieving these goals.
Aunalytics’ Digital Transformation Solution Gives Mid-Sized Businesses Answers
With Aunalytics, you get the technology and expertise required to complete the journey from data to actionable business results. This combination accelerates digital transformation, which allows businesses to realize the value of their investment quickly. By taking advantage of the experienced data professionals at Aunalytics, organizations can save time and avoid making costly mistakes while also maximizing the value currently hidden in their data.
eBook: What Mid-Market Companies Need for Data-Driven Success and How to Get It
What Mid-Market Companies Need for Data-Driven Success and How to Get It
Using your data as an asset to drive competitive business growth and achieve cost cutting operational efficiencies is imperative for a company to compete, survive, and thrive. Increasingly, data and analytics have become a primary driver of business strategy and the potential of data-driven business strategies is greater today than ever.
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Aunalytics is a data platform company. We deliver insights as a service to answer your most important IT and business questions.
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Aunalytics to Feature Portfolio of Managed Services, Enterprise Cloud, and Data Cleansing Solutions for IT Executives at the Grand Rapids IT Symposium
South Bend, IN (May 25, 2022) - Aunalytics, a leading data platform company delivering Insights-as-a-Service for mid-market businesses, will feature its managed services, enterprise cloud, and data cleansing portfolio at the Grand Rapids IT Symposium on May 26, 2022. The one-day event, designed exclusively for the IT executive community, will be held at DeVos Place in Grand Rapids, Michigan.
Aunalytics provides IT and security expertise to mid-market businesses in the areas of financial services, healthcare, manufacturing and professional services. The company’s Secure Managed Services offering combines mission critical IT services leveraging zero-trust end-to-end security to ensure data is protected regardless of a user’s location. Aunalytics provides managed components that offer stability and security, and its next-generation managed services offering is powered by a data platform that provides data-driven IT answers and embedded security that focuses on people and access.
The full suite of managed IT and integrated security services empowers businesses with a complete, all-encompassing approach that includes 24/7/365 monitoring and management, a synchronized network security platform, workstation and server patching, internet protection, email filtering and security, Office 365 management and security, multi-factor authentication, data and device encryption management, and security awareness training.
The company delivers advanced security for defending against modern threats through a team of engineers and analysts with expert skills and toolsets and, in regulated industries, Aunalytics provides the additional technology and controls required to manage risk. Its team of experts is dedicated to analyzing ever-changing rules and regulations and helping users to create processes and policies for data protection and meet compliance requirements within those industries that are regulated.
Aunalytics’ Enterprise Cloud offering is comprised of infrastructure solutions that provide a highly redundant and scalable platform for hosting servers, data, analytics and applications at any performance level. With the Aunalytics® Cloud Storage and Compute solution, users are assured the highest levels of security, accessibility, expertise, scalability, and savings. Aunalytics’ data centers, located in Northern Indiana and Southwest Michigan, meet the most rigorous standards for security, weather protection, temperature and humidity controls, fire suppression and more.
As data continues to expand exponentially, the challenge of data cleansing is rapidly becoming more difficult, as well as expensive. Aunalytics’ Aunsight™ Golden Record turns siloed data from disparate systems into a single source of truth across the organization. Powered with data accuracy, the cloud-native platform cleanses data to reduce errors, and Golden Record as a Service matches and merges data together into a single source of accurate business information, giving users access to consistent, trusted data across the organization in real-time. With this self-service offering, users can unify all their data to ensure enterprise-wide consistency and better decision making.
“As digital transformation continues to be a high priority for many organizations, IT executives are eager for real-world knowledge about business changing technology and management solutions that are absolutely critical to drive their businesses forward,” said Rich Carlton, President and CRO of Aunalytics. “Our portfolio of managed services, enterprise cloud, and data cleansing solutions provides the tools they need to accelerate their digital transformation journeys. We look forward to meeting with members of the IT community at the Grand Rapids IT Symposium, and demonstrating how Aunalytics can help them advance their business success.”
Tweet this: .@Aunalytics Aunalytics to Feature Portfolio of Managed Services, Enterprise Cloud,
and Data Cleansing Solutions for IT Executives at the Grand Rapids IT Symposium #GRSYM #Informationtechnology #Managedservices #Enterprisecloud #Datacleansing #Dataplatform #Dataintegration #Dataaccuracy #Digitaltransformation #ITsecurity #Securitytechnology
About Aunalytics
Aunalytics is a data platform company delivering answers for your business. Selected for the prestigious Inc. 5000 list, Aunalytics provides Insights-as-a-Service to answer enterprise and mid-sized companies’ most important IT and business questions. The Aunalytics® cloud-native data platform is built for universal data access, advanced analytics and AI while unifying disparate data silos into a single golden record of accurate, actionable business information. Its DaybreakTM industry intelligent data mart combined with the power of the Aunalytics data platform provides industry-specific data models with built-in queries and AI to ensure access to timely, accurate data and answers to critical business and IT questions. Through its side-by-side digital transformation model, Aunalytics provides on-demand scalable access to technology, data science, and AI experts to seamlessly transform customers’ businesses. To learn more contact us at +1 855-799-DATA or visit Aunalytics at https://www.aunalytics.com or on Twitter and LinkedIn.
PR Contact:
Denise Nelson
The Ventana Group for Aunalytics
(925) 858-5198
dnelson@theventanagroup.com
Ransomware Attacks Now Target Community Businesses
If you think that your business will not be a target for ransomware attackers, think again. This is no longer a problem only for large enterprises—now, ransomware attacks target community businesses as well.
The Battle Creek, Michigan community woke up to a May Day attack that forced its Kellogg Community College (KCC) to close all operations. In the middle of preparations for final exams, all five campuses serving approximately 6900 students closed and all operations came to a screaming halt.
The community college posted alerts on its website and social media:
Eric Greene, the Vice President for Strategy, Relations, and Communications at KCC said: “We are still working to understand the full extent of this incident, but as soon as we became aware of it, we immediately assembled a multi-disciplinary team and engaged independent legal counsel and external forensic experts.”
Greene continued, “KCC had backups in place, and we are working systematically with our IT experts to restore our operations.” But even though KCC had backups, “As a precautionary measure, all campuses have been disconnected and our systems will remain offline until they are deemed secure by our IT experts. As a result, our students and staff might experience delays accessing our services, including campus emails, online classes, and resources,” Greene said.
Back-ups alone are not sufficient to prevent business disruption when a ransomware attack hits. Preventing the attack, rather than having to respond to it, is key. KCC remained closed for three days while IT scrambled. All computer access to university systems had to be shut down in an attempt to stop further damage. The response and mitigation included a forced password reset for all students, faculty and staff, and adding multi-factor authentication (MFA) for all users.
Enable Multi-factor Authentication
MFA is an important security measure when people access systems remotely. It provides an extra level of verification to make sure that the user attempting to access the system is really an authorized user and not a bad actor trying to get in. Modern business regularly includes employees logging in from home, travel and mobile devices to access data and systems from their organization. As such, the old firewall security perimeter around your place of business does not protect you. Modern security requires focus on users and access. MFA is something that is easy to add to your security stack. The protection benefit from MFA far outweighs the resource cost of installing and using the technology. Really, there is no excuse for not having MFA in today’s threat landscape. It is standard.
So if you do nothing else this year to improve your security posture, add MFA. But considering that community businesses are becoming targets for cybercrimes, unless you can afford a complete shut-down of your business, it is becoming a must to have modern security technologies (including robust monitoring so that you are equipped to prevent attacks and are better positioned to respond and mitigate), in addition to back-up and disaster recovery plans.
Shift Applications to the Cloud
Mid-market businesses are shifting security and data center responsibilities from on premise servers and security maintained by their IT department, to partnering with cloud experts who run data centers, keeping client systems stable and secure as their full time business. The trend with line of business applications used by your team for daily operations is cloud. As more and more community businesses use cloud based apps for functions like accounting, customer portals, ERP, CRM and HR, having cloud experts with the tools and the skills to be able to secure your organization’s data (from multiple sources) for safe use by remote users makes more sense than trying to build a security fortress yourself at your place of business.
Partner with Experts
If cybersecurity is not your main line of business, partner with security experts unless you want cybersecurity to become your main line of business. It will consume your resources to stay current with emerging threats, protective means, 24/7/365 monitoring, best practices and constantly evolving security measures. The ever increasing sophistication and volume of attacks has shifted the answer to the “buy it or build it” question for this critical business service from the solution being your in-house IT department to the solution requiring managed security services to supplement your in-house IT team.
Don’t become the next ransomware attack headline. Community businesses can take steps to avoid ransomware attacks. An ounce of prevention, after all, is less costly than the cost of operational shut-down, PR scramble, customer service disruption, brand reputation tarnishment, and emergency security consultant fees paid when you are in the middle of an attack that succeeded.
Aunalytics Executive to Present Session on Mobile Offices & Working Remotely at the Michigan Municipal Treasurers Association’s 2022 Basic Institute Conference
Vice President of Sales - Cloud, Steve Burdick, Will Discuss Strategies to Improve Consistent Data Access While Protecting the Security Perimeter, How to Mitigate Risks and Create Better Remote Work Scenarios
South Bend, IN (April 20, 2022) - Aunalytics, a leading data platform company delivering Insights-as-a-Service for enterprise businesses, announced today that Steve Burdick, Vice President of Sales - Cloud for Aunalytics, will present a session titled Mobile Offices & Working Remotely at the Michigan Municipal Treasurers Association’s 2022 Basic Institute conference on April 28. The conference will be held at the Comfort Inn & Suites in Mt. Pleasant, Michigan.
With remote work more prevalent than ever, most businesses now hold some form of sensitive data in the cloud and workers access company data from remote locations. Zero trust security principles based on a user’s credentials instead of a user’s location within a firewalled company facility, are the new norm.
Cybersecurity attacks have increased to higher than ever levels. It has been reported that ransomware attacks, which are reaching new levels of sophistication, increased more than 90 percent in 2021 with demands for payment skyrocketing into tens of millions of dollars.
Burdick's Mobile Offices & Working Remotely session will address how today’s modern work settings demand more mobility than ever, but the consequences of working remotely create cyber security challenges for all organizations. With distributed workforces becoming a critical part of the new reality, the security perimeter can span hundreds, and even thousands, of networks that are potentially exposed to risk at every point.
Session attendees will learn strategies to improve consistent access to data while protecting the security perimeter, how to mitigate risks, and create better remote work scenarios.
Tweet this: .@Aunalytics Aunalytics Executive to Present Session on Mobile Offices & Working Remotely at the Michigan Municipal Treasurers Association’s 2022 Basic Institute Conference #FinancialServices #Banks #CreditUnions #Dataplatform #DataAnalytics #Dataintegration #Dataaccuracy #AdvancedAnalytics #ArtificialIntelligence #AI #Masterdatamanagement #MDM #DataScientist #MachineLearning #ML #DigitalTransformation #FinancialServices
About Aunalytics
Aunalytics is a data platform company delivering answers for your business. Named a Digital Innovator by analyst firm Intellyx, and selected for the prestigious Inc. 5000 list, Aunalytics provides Insights-as-a-Service to answer enterprise and mid-sized companies’ most important IT and business questions. The Aunalytics® cloud-native data platform is built for universal data access, advanced analytics and AI while unifying disparate data silos into a single golden record of accurate, actionable business information. Its DaybreakTM industry intelligent data mart combined with the power of the Aunalytics data platform provides industry-specific data models with built-in queries and AI to ensure access to timely, accurate data and answers to critical business and IT questions. Through its side-by-side digital transformation model, Aunalytics provides on-demand scalable access to technology, data science, and AI experts to seamlessly transform customers’ businesses. To learn more contact us at +1 855-799-DATA or visit Aunalytics at https://www.aunalytics.com or on Twitter and LinkedIn.
PR Contact:
Denise Nelson
The Ventana Group for Aunalytics
(925) 858-5198
dnelson@theventanagroup.com
Managed Services is an IT Workforce Multiplier for Paulding Putnam Electric Cooperative (PPEC)
Managed Services is an IT Workforce Multiplier for Paulding Putnam Electric Cooperative (PPEC)
Aunalytics Brings Professional IT Infrastructure Services Team
to Support Operations Throughout Electric Utility
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Aunalytics is a data platform company. We deliver insights as a service to answer your most important IT and business questions.
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Aunalytics Ohio Defends EMI Against External IT Threats with On-Demand IT and Data Recovery Services
Aunalytics Ohio Defends EMI Against External IT Threats with On-Demand IT and Data Recovery Services
Leading Commercial Landscaping Operator Finds Managed Services to be the Panacea for Emergency IT Challenges, Including Lightning Strikes and Ransomware Attacks.
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Aunalytics is a data platform company. We deliver insights as a service to answer your most important IT and business questions.
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2021 Grand Rapids IT Symposium
Grand Rapids IT Symposium
DeVos Place, Grand Rapids, MI
Aunalytics debuts new managed services offering with embedded security at the Grand Rapids IT Symposium
Aunalytics is excited to showcase its new Secure Managed Services offering at the Grand Rapids IT Symposium. The new service stack combines mission critical IT services leveraging zero trust end-to-end security to ensure people and data are protected regardless of location.
