Horizon Bank Drives Valuable Data-driven Insights and Positive Outcomes for Customers Using Aunalytics Daybreak for Financial Services
Aunalytics Data Platform Accelerates Horizon’s Digital Transformation Journey, Empowering the Bank with Compelling Advantages over Larger, Competitive Institutions
South Bend, IN (March 8, 2022) - Aunalytics, a leading data platform company delivering Insights-as-a-Service for enterprise businesses, announced today that Horizon Bank is using Aunalytics’ Daybreak for Financial Services to drive powerful data-driven insights and positive outcomes for the bank’s customers. With plans to expand the platform with artificial intelligence and machine learning to generate new business, as well as additional data sources to support customers, the system is taking Horizon Bank to the next level of services that make it a preferred financial partner with compelling advantages over larger, competitive establishments.
Founded in 1873, Horizon Bank has a vision for the future to provide customers with technology that is designed to facilitate interaction and it provides online conveniences that support innovative solutions for personal, commercial and mortgage banking needs, as well as wealth and investment services.
A community banking organization with 74 locations, Horizon sought to resolve an ongoing customer relationship management (CRM) concern that had plagued it for years. The bank’s CRM systems fell short of meeting the organization’s objectives due do a data infrastructure that wasn’t conducive to robust customer relationship management.
The CRM systems lacked data integration capabilities needed for the company to utilize the full breadth and depth of its information resources held across a wide range of databases, data warehouses and other repositories. This restrained sales, marketing and services which would improve the quality of experience for customers and support the organization’s revenue objectives. As a result, Horizon made the strategic decision to develop a custom in-house CRM solution and selected Aunalytics Daybreak for Financial Services for seamless data integration and analytics that would facilitate its business intelligence goals.
“What we needed to succeed was an analytics platform capable of unifying and helping us to fully leverage our informational assets. Expectations for the platform would be to deliver clean information from all available sources, not just for our CRM solution, but for marketing and financial operations as well,” said Madelaine Spoljoric, Vice President of Business Intelligence for Horizon Bank. “With this in mind, we selected the Daybreak for Financial Services platform, which made the integration of informational sources fast and simple while delivering powerful analytics and actionable insights.”
Data experts at Aunalytics took a three-pronged approach to solve Horizon Bank’s business challenges using the Daybreak for Financial Services analytics database platform. The first step was to get the data right by converging disparate repositories, and organizing the information for ingestion in the proper application area. Horizon Bank would leverage Daybreak’s robust, cloud-native platform to convert data into answers in support of a wide range of business intelligence applications.
Daybreak allows Horizon’s executives to view system-wide data from all business units, cleansing and verifying records to provide enriched data for accurate decision making. The aggregated data delivers a 360-degree view of customer information including behavioral data, from which the platform’s proprietary AI technology and deep learning models developed by Aunalytics data scientists glean customer intelligence insights.
Aunalytics’ data centers host customer data in a secure enterprise cloud and compute environment, which is based on a highly redundant and scalable platform. This allows customers to scale as their business requires with hosted servers, applications, and data. Daybreak users are supported by the company’s 24/7/365 help desk, which Horizon Bank praised for its on-demand service suite and resolution of issues if and when they arise. Horizon Bank administrators access these services through the customer self-service portal, providing service ticketing, system-wide monitoring and alerting, 24x7 telephone support, 24x7 onsite support, and preventative maintenance on covered systems.
To initiate the company’s digital transformation strategy, Horizon Bank migrated 100,000 customers from an acquisition into the Daybreak for Financial Services analytics database platform overnight. This resulted in a successful post-merger transition. The introduction of automation and the simplification of IT infrastructure by bringing systems together has streamlined the company’s computing environment significantly. Automated dashboards now generate reports daily using multiple sources, replacing spreadsheets that required the review of data across hundreds of tabs. This advancement allows for deeper insights as the bank can now get very granular and take actions based on clear, accurate data—something that was not possible previously. Some of the reports produced by the new system go to senior management, including the CEO—a sign of real business impact.
“In support of this Daybreak deployment, the excellent strategic direction of the business intelligence team at Horizon Bank has made the platform that much more effective, providing for more accurate data-driven decision making,” said Ryan Wilson, Vice President, Client Relationships for Aunalytics. “We are enjoying this journey and look forward to continue working together with Horizon on these initiatives.
Full case study here.
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for Customers Using Aunalytics Daybreak for Financial Services #Banks #Banking #BankMarketing #Dataplatform #DataAnalytics #Dataintegration #Dataaccuracy #AdvancedAnalytics #ArtificialIntelligence #AI #Masterdatamanagement #MDM #DataScientist #MachineLearning #ML #DigitalTransformation
About Aunalytics
Aunalytics is a data platform company delivering answers for your business. Named a Digital Innovator by analyst firm Intellyx, and selected for the prestigious Inc. 5000 list, Aunalytics provides Insights-as-a-Service to answer enterprise and mid-sized companies’ most important IT and business questions. The Aunalytics® cloud-native data platform is built for universal data access, advanced analytics and AI while unifying disparate data silos into a single golden record of accurate, actionable business information. Its DaybreakTM industry intelligent data mart combined with the power of the Aunalytics data platform provides industry-specific data models with built-in queries and AI to ensure access to timely, accurate data and answers to critical business and IT questions. Through its side-by-side digital transformation model, Aunalytics provides on-demand scalable access to technology, data science, and AI experts to seamlessly transform members’ businesses. To learn more contact us at +1 855-799-DATA or visit Aunalytics at https://www.aunalytics.com or on Twitter and LinkedIn.
PR Contact:
Denise Nelson
The Ventana Group for Aunalytics
(925) 858-5198
dnelson@theventanagroup.com
Aunalytics Vice President Ryan Wilson to Address How Community Banks Can Leverage Their Data to Gain a Competitive Edge at The ONE Conference
Leading Data Platform Provider Will Showcase Daybreak for Financial Services Solution at Illinois Bankers Conference
South Bend, IN (February 25, 2022) - Aunalytics, a leading data platform company delivering Insights-as-a-Service for enterprise businesses, announced today that its Vice President of Client Relationships, Ryan Wilson, will present at the Illinois Bankers' The ONE Conference to be held March 3-4, 2022 at the Embassy Suites in East Peoria. Wilson’s presentation, Using Advanced Data Analytics to Personalize Customer Intelligence and Achieve Competitive Advantage, will take place on March 3. Aunalytics will also feature DaybreakTM for Financial Services, its advanced data analytics solution for midmarket banks, at the Illinois conference.
Daybreak for Financial Services offers midsize banks and credit unions the ability to gain customer intelligence to grow their lifetime value, predict churn, determine which products to introduce to customers and when, based upon deep learning models that are informed by data. Built from the ground up, Daybreak for Financial Services is a cloud-native data platform that enables users to focus on critical business outcomes. The solution seamlessly integrates and cleanses data for accuracy, ensures data governance, and employs artificial intelligence (AI) and machine learning (ML) driven analytics to glean customer intelligence and timely actionable insights that drive strategic value.
With daily insights powered by the Aunalytics cloud-native data platform, industry intelligence, and smart features that enable a variety of analytics solutions for fast, easy access to credible data, financial services organizations should be able to take data-driven actions such as:
- Target the right customer at the right time
- Target market more efficiently to a subset of customers and prevent waste
- Target high value customers for continued growth
- Reach out to customers who are not using or getting the most value out of current purchases to prevent attrition
- Win business away from competitors to expand revenue
“It is increasingly difficult for financial organizations to leverage their data and gain customer intelligence that drives higher business value,” said Ryan Wilson, Vice President of Client Relationships, Aunalytics. “Midmarket banks and credit unions in particular aren’t in a position to ‘out tech’ their large national counterparts. Aunalytics provides the data platform and advanced analytics solutions they need, delivered in a side by side model that couples technology with talent and helps them achieve a competitive advantage.”
Tweet this: .@Aunalytics Vice President Ryan Wilson to Address How Community Banks Can Leverage Their Data to Gain a Competitive Edge at Illinois Bankers The ONE Conference #FinancialServices #Banks #CreditUniondirectors #Dataplatform #DataAnalytics #Dataintegration #Dataaccuracy #AdvancedAnalytics #ArtificialIntelligence #AI #Masterdatamanagement #MDM #DataScientist #MachineLearning #ML #DigitalTransformation #FinancialServices
About Aunalytics
Aunalytics is a data platform company delivering answers for your business. Named a Digital Innovator by analyst firm Intellyx, and selected for the prestigious Inc. 5000 list, Aunalytics provides Insights-as-a-Service to answer enterprise and mid-sized companies’ most important IT and business questions. The Aunalytics® cloud-native data platform is built for universal data access, advanced analytics and AI while unifying disparate data silos into a single golden record of accurate, actionable business information. Its DaybreakTM industry intelligent data mart combined with the power of the Aunalytics data platform provides industry-specific data models with built-in queries and AI to ensure access to timely, accurate data and answers to critical business and IT questions. Through its side-by-side digital transformation model, Aunalytics provides on-demand scalable access to technology, data science, and AI experts to seamlessly transform customers’ businesses. To learn more contact us at +1 855-799-DATA or visit Aunalytics at https://www.aunalytics.com or on Twitter and LinkedIn.
PR Contact:
Denise Nelson
The Ventana Group for Aunalytics
(925) 858-5198
dnelson@theventanagroup.com
Side-by-Side Client Success Model Empowers Bank's Analytics Initiative
Customers are increasingly demanding digital banking experiences, immediate results and responses to sales and service inquiries, and easy-to-use online platforms. While it is common for banks to invest in building mobile and online banking platforms, industry trailblazers are harnessing the power of data and analytics to drive revenue and smarten operations by gleaning better understanding of their customers for timely targeted cross selling opportunities, lower risk lending, and by cutting operational costs caused by ineffective duplicative customer outreach for sales and service.
So, where to start? The data analytics landscape has exploded over the past decade with an ever-growing list of products and services: literally thousands of tools exist to help business deploy and manage data lakes, ETL and ELT, machine learning, and business intelligence. With so many tools to piece together, how do business leaders find the best one or ones? How do you figure out the best combination of tools and use them to get business outcomes?
The truth is that many tools are built for data scientists, data engineers and other users with technical expertise. With most tools, if you do not have a data science department, your company is at risk of buying technologies that your team does not have the expertise to use and maintain. This turns digital transformation into a failed project without business outcomes instead of sparking data-driven revenue growth.
Yet most mid-sized financial institutions do not have teams of data scientists or data engineers and it does not make business sense to add these FTEs. Really, mid-market banking is stuck between a rock and a hard place in trying to compete with big banks and not get left in the dust of industry giants taking more market share by using data analytics to sweeten customer experiences. So how does the mid-market compete?
Side-by-Side Solution
A side-by-side client success model provides value that goes beyond most tools and platforms on the market by providing a data platform with built in data management and analytics, as well as access to human intelligence in data engineering, machine learning, and business analytics. While many companies offer tools, and many consulting firms can provide guidance in choosing and implementing the tools, integration of all the tools and expertise in one end-to-end solution built for non-technical business users is key for digital transformation success for mid-market businesses.
To learn how Aunalytics helps mid-market banks and credit unions achieve success in data analytics implementation and beyond through their side-by-side client success model, download the full case study here.
Communication Federal Credit Union Leverages Data to Drive Higher Business Value Using Aunalytics Daybreak for Financial Services
Aunalytics’ Advanced Data Analytics Platform, Coupled with a Dedicated Side by Side Model, Accelerates the Credit Union’s Member-centric Decision Making
South Bend, IN (February 22, 2022) - Aunalytics, a leading data platform company delivering Insights-as-a-Service for enterprise businesses, announced today that Communication Federal Credit Union (CFCU) is using Aunalytics Daybreak for Financial Services so that it can leverage its data to accomplish high effort projects at greater speed and efficiency. With Aunalytics’ advanced data analytics platform, in combination with the company’s side by side approach which integrates technology and expertise for non-business users, the credit union has accelerated its member-centric decision making to drive higher business value.
CFCU is a $1.7 billion full-service credit union with more than 200 employees and 23 branches in Oklahoma and Kansas. It serves more than 105,000 members and partners with many successful businesses such as OG&E, ONEOK, ONE Gas, AEP/PSO, Chaparral Energy, AT&T, Goodyear Tire, and more than 250 other groups.
Because of CFCU’s strong commitment to individualized service, the credit union uses a “hands on” approach when it comes to business intelligence and how it manages data. Ben Smith, Vice President Business Intelligence for CFCU, explains that “We work hard to get our hands dirty and figure out how we can execute our strategic goals, measure accordingly, and then quickly adjust our findings. At the same time, we take an ‘anything is possible’ approach, which posed a significant challenge back in the dark ages for credit unions and data analytics several years ago when we were all just getting started and trying to figure out how to do things with a slew of platforms, systems, and lots of data.”
Having data was never an issue for CFCU as the organization had always had volumes of information to work with. However, it was scattered across the organization and was messy, disjointed, and very difficult to bring together. As the credit union started to adopt analytics and become more data driven, it had to quickly learn how to leverage data within technology platforms to fulfill senior management’s requests for strategic information. Proving that it could deliver upon requests with the anything is possible approach, the business intelligence team began to receive an outpouring of requests, and found itself devoting a lot of time, effort, and determination to accommodate them.
Reaching a point when the existing model wasn’t sustainable, the team determined it needed a data analytics solution provider to support its business intelligence initiatives. After an unsuccessful experience with its first provider, CFCU established more concrete goals and a higher set of expectations for what it required of a data analytics provider. Innovation and a true partnership were at the top of its wish list. The business intelligence team spoke with many peers and industry experts before beginning the formal exploration process.
“We wanted to work with a leading-edge technology company that had a proven track record of innovation, along with experience across multiple industries, including financial services,” Smith said. “In addition, we were looking for a partnership that would go well beyond the traditional services model - a partner who would pull alongside us in a manner in which we push them towards excellence in the platform, and they push us toward excellence in our analytics and outputs from the platform. It really required a fresh approach to our preliminary discovery questions when meeting with different providers.”
CFCU narrowed its vendor selection down to two providers including Aunalytics. In addition to outscoring the other company, Aunalytics offered a side-by-side partnership model that integrated technology and expertise in one end-to-end solution built for non-technical business users. Aunalytics was also flexible, open, agile, and offered an unmatched level of support.
Implementing Aunalytics data platform and Daybreak® for Financial Services, CFCU realized immediate high value impact in centralized automated data cleansing, organizing, structuring, consolidating, and aggregating. The credit union was able to gain and leverage daily cleansed data, delivered seamlessly in a dynamic environment without the investment in required cloud infrastructure, software, and people such as data engineers, data scientists, and day to day support. CFCU now leverages this data to accomplish high effort projects at greater speed and efficiency.
Built from the ground up for credit unions and midsize community banks, Daybreak for Financial Services is a cloud-native data platform that enables users to focus on critical business outcomes. The solution seamlessly integrates and cleanses data for accuracy, and employs artificial intelligence (AI) and machine learning (ML) driven analytics to glean customer intelligence and timely actionable insights that drive strategic value. It includes transactional banking data that a financial institution creates and batches daily in the analytics, to provide the most up to date insights ready for business users to act upon when each business day begins.
“Our approach at the beginning of our data analytics journey was that anything was possible - with enough time, effort, and determination,” Smith said. “Our approach now with Aunalytics is that anything is quickly possible - with the right tools, innovation, and partnerships.”
“Communication Federal Credit Union had been struggling with what many financial institutions are challenged with - massive amounts of data that is typically siloed across the organization, making it difficult and time consuming to aggregate and integrate for higher business value,” said Ryan Wilson, vice president, Client Relationships at Aunalytics. “We’re pleased to work with them in a side by side manner that helps CFCU achieve its business goals while reducing and streamlining the manual processes required before implementing the Daybreak solution.”
Full case study here.
Tweet this: .@Aunalytics Communication Federal Credit Union Leverages Data to Drive Higher Business Value Using Aunalytics Daybreak for Financial Services #CreditUnion #Banking #FinancialServices #CommunityBank #Midmarket #Dataplatform #DataAnalytics #Dataintegration #Dataaccuracy #AdvancedAnalytics #ArtificialIntelligence #AI #Masterdatamanagement #MDM #DataScientist #MachineLearning #ML #DigitalTransformation
About Aunalytics
Aunalytics is a data platform company delivering answers for your business. Named a Digital Innovator by analyst firm Intellyx, and selected for the prestigious Inc. 5000 list, Aunalytics provides Insights-as-a-Service to answer enterprise and mid-sized companies’ most important IT and business questions. The Aunalytics® cloud-native data platform is built for universal data access, advanced analytics and AI while unifying disparate data silos into a single golden record of accurate, actionable business information. Its DaybreakTM industry intelligent data mart combined with the power of the Aunalytics data platform provides industry-specific data models with built-in queries and AI to ensure access to timely, accurate data and answers to critical business and IT questions. Through its side-by-side digital transformation model, Aunalytics provides on-demand scalable access to technology, data science, and AI experts to seamlessly transform members’ businesses. To learn more contact us at +1 855-799-DATA or visit Aunalytics at https://www.aunalytics.com or on Twitter and LinkedIn.
PR Contact:
Denise Nelson
The Ventana Group for Aunalytics
(925) 858-5198
dnelson@theventanagroup.com
2022 CULytics Virtual Summit
2022 CULytics Virtual Summit
Aunalytics to showcase Daybreak and present case study at the 2022 CULytics Virtual Summit
Aunalytics will be hosting a virtual booth at the 2022 CULytics Virtual Summit, as well as demonstrating the Daybreak™ for Financial Services cloud-native data platform that enables users to focus on critical business outcomes. Daybreak seamlessly integrates and cleanses data for accuracy, ensures data governance, and employs AI and machine learning to glean intelligence from transactional data.
In addition, on 3/29, Interra Credit Union will be jointly presenting a case study with Aunalytics on how the Daybreak platform has helped their credit union utilize data to acquire timely, actionable insights that drive value for their members.
CU Conferences: 22 Spring Training Conference - Florida
Spring Training Conference
CU Conferences
TradeWinds Island Grand Resort, St. Petersburg, FL
Aunalytics to attend Spring Training Conference in Florida
Aunalytics is excited to attend CU Conferences’ 2022 Spring Training Conference in St. Petersburg, FL, as a Lunch Sponsor. Aunalytics will be demonstrating Daybreak™ for Financial Services at their exhibit booth. Daybreak enables credit unions to more effectively identify and deliver new services and solutions for their members so they can provide a more personalized member experience.
CU Conferences: 22 Spring Training Conference - Arizona
Spring Training Conference
CU Conferences
Scottsdale Plaza Resort, Scottsdale, AZ
Aunalytics to attend Spring Training Conference in Arizona
Aunalytics is excited to attend CU Conferences’ 2022 Spring Training Conference in Scottsdale, AZ, as a Lunch Sponsor. Aunalytics will be demonstrating Daybreak™ for Financial Services at their exhibit booth. Daybreak enables credit unions to more effectively identify and deliver new services and solutions for their members so they can provide a more personalized member experience.
Aunalytics Powers Data Insights and Positive Outcomes for Horizon Bank Customers
Aunalytics Powers Data Insights and Positive Outcomes for Horizon Bank Customers
Community Bank Takes Strategy-First Approach to Streamline Customer Intelligence and Business Operations
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Aunalytics is a data platform company. We deliver insights as a service to answer your most important IT and business questions.
Aunalytics Powers Data Insights and Positive Outcomes for Horizon Bank Customers - PDF
Aunalytics Powers Data Insights and Positive Outcomes for Horizon Bank Customers
Community Bank Takes Strategy-First Approach to Streamline Customer Intelligence and Business Operations
