Digital Banking & Analytics Initiatives Top Banking Technology Predictions for 2022
When looking at major trends and predictions regarding banking technology for mid-market financial institutions this year, two themes top the list—digital banking and analytics initiatives. Mid-market financial institutions have been placing more emphasis on digital banking and analytics initiatives in recent years as consumer preferences and technologies evolve. But over the past two years, the pace of this shift has accelerated. As we move away from the initial shock to our economy caused by the global pandemic, and continue to feel its ripple effects in the supply chain, the jobs market, and price increases in nearly every sector, 2022 reveals that time is of the essence for new leaders to emerge in mid-market banking with smart technology investments.
Unfortunately, simply providing a mobile banking app is not enough in a world where customers demand personalized digital interactions. A banking institution must augment digital banking technology with customer intelligence and implement data-driven decision making through AI-enabled analytics. This is not a minor undertaking. It may require the bank to make a fundamental shift in the way it operates and the initiatives it prioritizes. Cultivating a data-driven culture is essential in meeting this goal. However, this can be challenging. Many mid-market financial institutions may not yet have the technology and talent needed to facilitate a data-driven culture. It requires data management and advanced analytics technology and expertise. Organizations need to take steps now in order to not only stay relevant—but to truly thrive—in this ever-evolving industry. Staying up-to-date on the latest technological trends is the first step in the process.
To learn more about the top technology trends in mid-market banking, and steps community banks and credit unions can take now in order to bridge the competitive gap, download our eBook, Top 5 Imperative 2022 Banking Technology Predictions for Mid-Market Financial Institutions.
eBook: Top 5 Imperative 2022 Banking Technology Predictions for Mid-Market Financial Institutions
Top 5 Imperative 2022 Banking Technology Predictions for Mid-Market Financial Institutions
As we move away from the initial shock to our economy caused by the global pandemic, and continue to feel its ripple effects in the supply chain, the jobs market, and price increases in nearly every sector, 2022 reveals that time is of the essence for new leaders to emerge in mid-market banking with smart technology investments.
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Data Analytics Helps Midsize Financial Institutions Thrive
The financial services industry continues to rapidly evolve. Between mergers, changing customer demographics, and increasing reliance on digital platforms for banking interactions, it can be difficult for smaller institutions to compete with large, national, and online-only banks in this crowded market. As customer interactions become increasingly digital, community and mid-market banks and credit unions are challenged with maintaining the competitive advantage that local, personalized, white-glove service has traditionally afforded them. This is why customer intelligence powered by data analytics helps midsize banks and credit unions thrive. However, they oftentimes struggle to achieve the valuable business insights that untapped data could provide to improve their operations.
It is unlikely that midsize and community banks will “out tech” large banks and fin-techs on their own. However, with the right partners, they have an opportunity to thrive by redefining the local experience and digitally transforming how they operate. Using the right data analytics, they can leverage their local knowledge with personalized customer intelligence to regain competitive advantage.
Customer Intelligence within Reach
Aunalytics’ Daybreak™ for Financial Services offers the ability to target, discover and offer the right services to the right people, at the right time. Built from the ground up for midsize community banks and credit unions, Daybreak for Financial Services is a cloud-native data platform with advanced analytics that empowers users to focus on critical business outcomes. The solution cleanses data for accuracy, ensures data governance across the organization, and employs AI and machine learning (ML) driven analytics to glean customer intelligence and insights from volumes of transactional data created in the business and updated daily. With daily insights powered by the Aunalytics cloud-native data platform, industry intelligence, and smart features that enable a variety of analytics solutions for fast, easy access to credible data, users can find the answers to such questions as:
- Which current customers that have a loan but not a deposit account?
- Who has a mortgage or wealth account with one of my competitors?
- Which customers with a credit score above 700 are most likely to open a HELOC?
- Which loans were modified from the previous day?
- Who are current members with a HELOC that are utilizing less than 25% of their line of credit?
Harnessing their data with Daybreak enables community banks and credit unions to discover patterns, insights, trends, and usage strategies helps to strengthen their position in regional markets and compete with large national banks. With Aunalytics’ customer intelligence data model, they are enabled to deliver timely personalized messages to customers, make data-driven product recommendations, measure campaign ROI, and grow net dollar retention.
Catalyst University 2022
Catalyst University 2022
Radisson Kalamazoo, Kalamazoo, MI
Aunalytics to Attend 2022 Catalyst University
Aunalytics is excited to once again attend Southwest Michigan First’s Catalyst University 2022 in Kalamazoo, MI. Aunalytics is participating as a speaker sponsor this year, and is pleased to present Chip Heath, best-selling co-author and professor at Stanford Graduate School of Business, teaching courses on business strategy and organizations. He will be speaking about how to translate numbers into things our brains can comprehend and use to tell compelling stories.
