Minnesota Credit Union Network LEAD 21 Conference
Minnesota Credit Union Network LEAD 21 Conference
Madden's on Gull Lake, Brainerd, MN
Aunalytics is proud to participate as a Silver Sponsor at the Minnesota Credit Union Lead 21 conference
As a Silver Sponsor, Aunalytics will be demonstrating Daybreak™ for Financial Services at the Minnesota Credit Union Network LEAD 21 conference. Daybreak enables credit unions to more effectively identify and deliver new services and solutions for their members so they can better compete with large national banks.
2021 CrossState Credit Union Association Fall Leadership Conference
2021 CrossState Credit Union Association Fall Leadership Conference
Seven Springs Resort, Champion, PA
Aunalytics participating in the Solutions Snapchat event at the 2021 CrossState Credit Union Association Fall Leadership Conference
Aunalytics is excited to participate in the Solutions Snapchat event and feature Daybreak™ for Financial Services at the CrossState Credit Union Association Fall Leadership Conference. Daybreak enables credit unions to more effectively identify and deliver new services and solutions for their members so they can better compete with large national banks.
2021 Tennessee Credit Union League Annual Convention & Expo
2021 Tennessee Credit Union League Annual Convention & Expo
Chattanooga Convention Center, Chattanooga, TN
Aunalytics sponsors booth at the 2021 Tennessee Credit Union League Annual Convention & Expo
Aunalytics featured Daybreak™ for Financial Services at the Tennessee Credit Union League Annual Convention & Expo. Daybreak enables credit unions to more effectively identify and deliver new services and solutions for their members so they can better compete with large national banks.
2021 Indiana Bankers Association Annual Convention & Trade Show
2021 Indiana Bankers Association Annual Convention & Trade Show
French Lick Springs Resort, French Lick, IN
Aunalytics features Daybreak™ for Financial Services at the 2021 Indiana Bankers Association Annual Convention & Trade Show
Aunalytics was pleased to attend the 2021 Indiana Bankers Association Convention & Trade Show at French Lick Springs Resort. At their booth, Aunalytics demonstrated the Daybreak™ for Financial Services solution to community banking professionals from across the state of Indiana.
2021 Illinois Bankers Association Annual Conference
Illinois Bankers Association Annual Conference
Virtual Event
Aunalytics attended the 2021 Illinois Bankers Association Annual Conference
Aunalytics was pleased to attend the 2021 Illinois Bankers Association Conference. While virtual this year, Aunalytics featured their Daybreak™ for Financial Services solution with advanced analytics that enables bankers to more effectively identify and deliver new services and solutions for customers for greater competitive advantage.
2021 Community Bankers Association of Ohio Annual Convention
2021 Community Bankers Association of Ohio Annual Convention
Hilton Columbus at Easton, Columbus, OH
Aunalytics attended the 2021 CBAO Annual Convention as a Gold Sponsor
Aunalytics recently attended the Community Bankers Association of Ohio 47th Annual Convention in Columbus. As a Gold Sponsor, Aunalytics demonstrated Daybreak™ for Financial Services for community banking professionals at Booth 17.
Aunalytics on ActualTech Media's Spotlight Series
Aunalytics on ActualTech Media's Spotlight Series
Aunalytics CMO Katie Horvath sat down with David Davis of ActualTech Media to discuss helping companies with their data challenges. By providing Insights as a Service, we make sure data is managed and organized so it’s ready to answer your business questions.
Aunalytics Daybreak™ for Financial Services Named a Finalist in Computing’s Cloud Excellence Awards 2021
Advanced Analytics Solution Is Recognized in the ‘Most Innovative Use of Data in the Cloud’ Category
South Bend, IN (August 11, 2021) - Aunalytics, a leading data platform company delivering Insights-as-a-Service for enterprise businesses, announced that its DaybreakTM for Financial Services has been named a finalist in Computing’s Cloud Excellence Awards in the category of Most Innovative Use of Data in the Cloud. The solution enables midsize banks and credit unions to more effectively identify and deliver new services and solutions for their customers so they can better compete with large national banks.
The Computing Cloud Excellence Awards recognize some of the very best of the cloud industry, from the most innovative and compelling products and vendors, to the top use cases from end-user firms.
Aunalytics’ Daybreak for Financial Services offers the ability to target, discover and offer the right services to the right people, at the right time. The solution empowers mid-market financial institutions with advanced analytics and valuable business insights to improve customer relationships, strategically deliver new products and services through data-driven campaigns, and increase competitive advantage with the Aunalytics® side-by-side digital transformation model.
Built from the ground up for midsize banks and credit unions, Daybreak for Financial Services is a cloud-native data platform that enables users to focus on critical business outcomes. The solution seamlessly integrates and cleanses data for accuracy, ensures data governance, and employs artificial intelligence (AI) and machine learning (ML) driven analytics to glean customer intelligence and timely actionable insights that drive strategic value.
“Midsize and community banks struggle with massive amounts of siloed data that is difficult to integrate and harness for greater business value,” said Rich Carlton, President, Aunalytics. “Daybreak for Financial Services mines transactional bank data every day to deliver timely insights, such as which product is a customer most likely to purchase next. This enables mid-market banks and credit unions to more efficiently target and deliver new services and solutions for their customers so they can compete with national banks. We’re thrilled to be shortlisted for Computing’s Cloud Excellence Awards 2021 and recognized for the work we’ve done to help midmarket financial institutions gain a competitive edge against their large, national counterparts.”
The Cloud Excellence 2021 winners will be announced at a live awards ceremony on Thursday, September 23 at The Montcalm London Marble Arch in London. For more information, visit: https://event.computing.co.uk/cloudexcellenceawards/en/page/home.
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About Aunalytics
Aunalytics is a data platform company delivering answers for your business. Aunalytics provides Insights-as-a-Service to answer enterprise and mid-sized companies’ most important IT and business questions. The Aunalytics® cloud-native data platform is built for universal data access, advanced analytics and AI while unifying disparate data silos into a single golden record of accurate, actionable business information. Its DaybreakTM industry intelligent data mart combined with the power of the Aunalytics data platform provides industry-specific data models with built-in queries and AI to ensure access to timely, accurate data and answers to critical business and IT questions. Through its side-by-side digital transformation model, Aunalytics provides on-demand scalable access to technology, data science, and AI experts to seamlessly transform customers' businesses. To learn more contact us at +1 855-799-DATA or visit Aunalytics at http://www.aunalytics.com or on Twitter and LinkedIn.
PR Contact:
Denise Nelson
The Ventana Group for Aunalytics
(925) 858-5198
dnelson@theventanagroup.com
What is the Aunalytics ‘Propensity to Churn’ Smart Feature?
Customer churn represents lost opportunities as customers move their business to one of your competitors. At Aunalytics, we have nearly a decade of experience developing such models for clients in various industries, including financial institutions. For client subscribers to our Daybreak™ Analytical Database, the churn propensity report Smart FeatureTM offers a uniquely valuable dataset for understanding the risk factors that could indicate customers are about to take their business elsewhere.
The algorithm behind this Smart Feature was developed by studying historical customer churn data from many different client institutions to discover common patterns in the typical behaviors that precede account churn. One key approach to developing this algorithm was to redefine churn beyond simply customers who closed an account; instead, churn was defined to include customers who suddenly drew down a high-balance account and never returned that account balance to its previous level after a period of months. By looking at the data in this way, our data scientists were able to understand that the behaviors that predict churn often happen many months or years before an account is actually closed—for example, a customer stops using direct deposit or bill pay services, then withdraws most of the balance a few weeks to months later but doesn’t actually close the account for a few years.
Based on this deeper look at the data, Aunalytics has been able to develop an algorithm that looks at numerous factors such as customer transactional data, the age of the account, the presence of ACH deposits prior to churn, number of debit card transactions per month, online banking login frequency, and length of the total customer relationship, among others. Once this algorithm is trained on a client’s data, we can provide that client with propensity to churn scores expressed both as a standard percentile (e.g. absolute probability in the range of 0-100%) and a decile score (e.g. a score from 1-10 where 1 is the group composed of the 10% of customers least likely to churn and 10 is the 10% most likely to churn). Using these Smart Features, our clients in financial services can understand immediately what the likelihood is that a customer will churn, or build datasets to target customers at risk of churn with offers and incentives that might keep them actively using those financial products.
