What’s the #1 pain point for IT professionals? According to the business knowledge resource Insights for Professionals, it’s data center management. With this reality in mind, the foundation of digital transformation success for a data-driven business must begin at the data center level, where servers store your data, CPUs power your computations, and your systems are ideally kept stable, operational, and secure for all users, including those accessing company systems and data from multiple remote locations. Competitive mid-market companies rely on data center engineers who specialize in uptime by proactively preventing downtime, as well as connectivity, storage, security, and monitoring.

Effectively managing data to support accessibility and security requires consistent monitoring and up-to-date solutions. Yet the latest research shows that investing in on-premise infrastructure for data management, compliance, and analytics is too pricey for most mid-market companies — and from the view of many IT directors, on-premise solutions have already morphed into old relics. In 2022, Insights for Professionals reported that nearly two-thirds (63 percent) of senior IT leaders and company executives aren’t planning to attempt to maintain servers on-premise. Instead, the majority of leaders surveyed plan to invest in cloud infrastructure as a service.

Moving into the Future

In short, entire businesses are migrating to the cloud, not just the technology. The infinite growth of data, applications, connections, and workloads will only further exacerbate businesses’ ability to adapt to new lines of business applications and platforms, meet security and governance requirements, and seamlessly orchestrate and analyze data for business outcomes. As a result, a growing number of mid-market companies are recognizing the value of working with partners to transition storage, computing, backup, and hosting services to cloud-based platforms to leverage the scale and compute power they can provide.

Gartner reports that by 2025, the vast majority — 85 percent — of enterprises will have already shifted over to a cloud-first approach. How did this changing of the guard occur so quickly? According to Gartner, it can be traced in part to the COVID-19 pandemic, which has accelerated cloud adoption since 2020, ushering it in as the “de facto new normal.” Gartner analysts including Gregor Petri even go so far as to state that “enterprise architecture and technology leaders should reject any new product that does not follow ‘cloud first’ as a guiding principle.”

Mid-Market Essentials

There are solid reasons behind mid-market businesses moving their data out of on-premise environments, particularly due to the efficiencies obtained from cloud-based business applications in multi-cloud and hybrid environments. This brings us back to data center vendors, who must then be ready to absorb the responsibility and cost of infrastructure capital expenses and maintenance — and it looks like many are already prepared to do so. In 2022 alone, nearly one-third (32 percent) of those surveyed by Insights for Professionals were planning to invest heavily in cloud management, to the tune of $500,000, while nearly 30 percent plan to spend even more. The largest part of this cloud management investment is being channeled toward security, with enterprises intending to spend 82 percent of this budget on data protection.

This is not a passing trend and is expected to have long-term consequences for purchase decisions in mid-market companies. By 2023, as scalability and cohesive cloud ecosystems join the ranks among the top three buying considerations for IT, Gartner anticipates that cloud architects will become key stakeholders when choosing tools for analytics and business intelligence. Here’s another surprising statistic to show the direction we’re heading in: while hyper-scale cloud providers (hyper-scalers) delivered and managed less than 1 percent of installed edge computing platforms in 2020, Gartner predicts this number to balloon to 20 percent by the end of 2023.

Different Needs for Mid-Market Players

There’s a catch, though, about hyper-scalers: most are not built for the mid-market. Therefore, mid-market companies won’t be able to reap the maximum benefit from the ability of traditional hyper-scale cloud providers to bring global business solutions, outsourcing, and consulting capabilities that can help other types of organizations migrate to, adopt, and build cloud-native offerings. It’s true that traditional hyper-scalers excel in leveraging the expertise of their cloud professionals to consult for platform re-architecture, application development, data migration, and transitioning services from technology stacks into macro- and microservices hosted in a data center on-premise, private cloud, public cloud (or any multi-cloud or hybrid combination thereof) — but not generally for mid-market companies.

Let’s drill down into some specific problems for mid-market players around hyper-scale cloud providers:

• It can be cost-prohibitive to obtain the level of help that most mid-market companies require, since most hyper-scalers are priced for large enterprises. Mid-market companies tend to need “white glove” services, which carry the highest price tag.
• Greater needs. Enterprises are more likely to already have in-house teams with the necessary skillsets to work with traditional hyper-scalers, compared to mid-market businesses that often have higher needs for expert help.
• No data analytics. While many enterprise hyper-scalers help migrate data to third-party cloud vendor platforms, their services end there, as they don’t offer data analytics.

Mid-market companies need technical experts to help build solutions on a mid-market budget — specifically, they require a hyper-scaler capable of providing an end-to-end solution focused on the mid-market sector. The goal in evaluating potential solutions providers should be for the cloud foundation to operate seamlessly with end-to-end data management and analytics solutions. With an end-to-end solution, mid-market businesses have the opportunity to obtain the results they desire without wasting time on a “Frankenstein” approach, assembling parts and pieces of multiple technologies and tools in an attempt to construct a reliable system that actually works. It’s only by going the end-to-end route that mid-market companies can receive the greater level of assistance they need on the technology front, as well as benefit from the robust data and analytics skillsets necessary to achieve meaningful business outcomes, without paying enterprise prices.